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Search Engine Optimization Strategy
SEO can help your business build a strong foundation for your site to stand on. Prior to the implementation of SEO programs, GRM will work with you to develop your own individual Objectives, KPI’s and the Marketing Tactics that will get you where you need to be. Whether you want total market domination or just want to make sure you are crossing all your t’s, GRM will help you strategize and start off on the right foot.
Search Engine Optimization, or SEO, helps drive website traffic by positioning it for long-term growth. SEO is comprised of various projects, including On-Page optimization, content strategy, and link acquisitions. GRM will help to determine the best solutions for your business.
Through On-Page SEO and Content Optimization, your website will correctly show search engines what your website pages are about. Once search engines can correctly identify the nature of your content, your website will begin to show up higher within search engine results.
Our On-Page SEO projects consist of creating custom and optimized:
- Page titles
- Meta descriptions
- Image alt tags
- URL optimization
- Text formatting
- Content optimization
GRM will go through your site, page by page, and ensure that these areas are best optimized for search engines according to the latest algorithm mandates.
We Optimize Your Page for Humans, Too
Search Engine Optimization is about more than allowing a bot to crawl your pages. It’s also important to have pages that stick out to the person looking for answers, so that they choose to come to your site. We look for ways to better optimize your site for lead generation, by mapping your user path and identifying areas where users bounce from your site. Strategically adding CTA’s or forms to a site can help your pages perform better. Your end game is about more than speaking to search engines – it’s about speaking to customers.
Off-Page and Local SEO
If you are a small business that targets customers in your geographic area, you need to optimize your online presence locally. By using Off-Page and Local SEO, we seek out opportunities outside of your website to further enhance search results. One of the best ways to acquire back-links to your website is through Local SEO.
There are many websites that contain business directories within them, several of which, are connected to search engines. GRM helps identify and complete business listings for the most established and popular search engines, maps, apps and directories. Some of these include:
Off-Page SEO includes optimization of your Google Business page, link building on other key directories, social media (insert link), social bookmarking and more. Depending on your business strategy, we employ Local SEO best practices to make sure that you appear in searches close to home.
Analytics and Reporting
As with any digital marketing program, we will analyze our projects as they progress. GRM uses Google Analytics and HubSpot tools to monitor search analytics and report results monthly. If you do not already have analytics on your website, we set it up for you. We will monitor your site traffic and user behavior on a regular basis. Additionally, monthly reports are given and explained so you too can keep track of what is happening under the hood of your site.
Search engine algorithms are constantly changing. SEO programs will never be a “set it and forget it” type of strategy. Based on algorithm changes and analytics results, GRM will revisit the original strategy to improve upon it.
Grass Roots Marketing is a Shrewsbury, New Jersey, based SEO and Digital Marketing Agency. Ready to build authority on the web? Click the button to the right to contact GRM today for a free consultation and custom proposal.