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Before any project begins, strategy is developed with Objectives, KPI’s and Tactics unique to our client’s marketing and business goals. At GRM, we effectively and professionally maintain our clients’ public image, establish their credibility, and cultivate effective relationships with multiple media outlets.
media list development
A media list will be created utilizing the media contacts we have in our database, as well as any additional contacts/publications that will help us reach our goal in developing connections with local media outlets and making your company recognized as a valuable resource.
story / campaign development
At GRM, we generate high quality content unique to your company’s image and tone. Creative copy will be developed by our team of writers in an effort to define and represent how your business is written. Your yearly initiatives will be mapped out into a content calendar to carefully plan out and develop all content optimally. Dates, times and frequency are decided on between our team and your company representatives.
GRM will cultivate a plan to effectively engage with key influencers in your industry in order to create future opportunities for your company. GRM will strive to cultivate these relationships by connecting with industry influencers through social media, industry events, and other interactive programs.
press release/ pitches
At GRM, our mission is to make your company a subject matter expert. GRM will provide creative release topics relevant to your industry and write personalized quotes and releases from your designated company representative to the media list generated.
reporting / analytics
GRM will analyze your tracking reports on a regular basis to assess PR progression and determine if changes are needed. Tracking reports are generated with key results information including:
- Coverage of social, web, and print outreach
- Interactions with pitch
- Determine ROI
- Long-term effect of coverage
GRM will monitor PR efforts and track major milestones for your company through the use of marketing analytics reports and other operative tools. GRM will revisit your PR strategy on a regular basis to edit, improve and guarantee that objectives are being accomplished.